Baroque

Insight
Baroque is a new bar and club within the Playboy Club London. Opened in October 2012, Baroque replaces The Cottontail Lounge and brings back old-world style and extravagance to a 21st
century venue.

Brief
A simple but elegant communication to introduce Baroque to its members.

Solution
Combining Baroque elements, logos and patterns, choosing the right material/stock and using different methods of printing to suggest the vintage extravagance of the brand.

Results
Successful preview night which attracted the target audience of high earners and socialites. A huge response in the press and a 50% increase in Food and Beverage takings over the previous incarnation, The Cottontail Lounge.