The event was held in the London Stock Exchange and Singapore where potential investors were introduced to the company. In the current climate of decreasing oil prices, the 2016’s theme ‘Fuelling the World’ centred around the concept of a horizontal red graphic line, suggesting the stability and strength of the business. Puma Energy take pride in their midstream and downstream business model, which protects them from fluctuations in the industry. The graphic red line is used throughout the event from the way finding signages and window decals to the brand movie displayed in the viewing gallery.