Insight
Puma Energy is a global energy company, providing fuel to areas where they are most needed. They create lasting positive impacts by investing in people and infrastructure and creating economic development. They are a leading integrated midstream and downstream oil company. Their retail and distribution operations allow them to connect markets that have high projected growth in oil consumption with global supply.
Brief
The 2015’s Report plays a vital role in communicating with multiple stakeholders by demonstrating a better understanding of their business models and delivering value. This is done by using multichannel solutions through not just the printed reports but film, digital and events. This reflects the company’s innovative brand, entrepreneurship, drive and ambition.
Solution
In the current climate of decreasing oil prices, the 2016’s theme ‘Fuelling the World’ centred around the concept of a horizontal red graphic line, suggesting the stability and strength of the business. Puma Energy take pride in their midstream and downstream business model, which protects them from fluctuations in the industry. The graphic red line is used throughout the brand.
The main channels of communication are the Annual Report, Sustainability Review and Corporate Brochure. Dramatic photography, engaging infographics and carefully considered typography help to create a publication which conveys a forward thinking global business, whilst driving home key messages. Alongside printed media, online content was added to the current website and two short films were produced.
Result
Combined with the supporting digital channels, the 2015 Report raised the company profile on the global stage and reinforce Puma Energy as a world-class business.