Witan Investment Trust PLC

Insight
Witan Investment Trust employs an active multi-manager approach, allocating funds for investment by selected managers with different styles and specialisations.

Brief

To evolve the Witan brand from the established “wise old man” to reflect modern wisdom and tell their story in an engaging, dynamic and relevant way.

Solution
We solve this by unlocking and addressing all of the fundamental elements to refresh the brand. We bring more modernity to the Witan brand by developing a more dynamic colour palette, evolving their illustrations reference vintage plates and black and white etchings to modern yet clever simple illustrations derived from Witan square logo.  A refresh also explore a more modern Serif typeface, bringing the brand up to date and addressing a younger, digitally aware audience. Using wit and wisdom that belongs to Witan and take a modern clever twist to their language. Simply put, from “wise old man” to modern twist in every angle.

Results
The client was delighted with the brand refresh and we rolled out across their web, annual report and all multi channels communications.