Lovells

Insight
Sino-Global Legal Alliance (SGLA) provides high quality legal services within China and internationally. The first of its kind, this unique alliance combines the experience and resources of Lovells worldwide and a specially selected group of leading Chinese law firms.

Brief
To design a sales brochure that creates awareness of SGLA in both Western and Chinese markets.

Solution
By visually conveying imagery of other great Chinese firsts, the brochures pay homage to Chinese heritage and communicates the advantages the alliance can bring to their clients. Images of paper, printing, fireworks and the compass, combined with the headings and the copy show an understanding of Chinese history and also reflect SGLA’s own characteristics.

Results
Created new business opportunities and press coverage across Europe, Asia and North America in publications such as the Financial Times, Bloomberg television, Dow Jones and Reuters.